Our challenge was to find a way to simplify Cendera Funding’s product lineup for borrowers and loan officers alike. The solution was to drill down on the key selling points while adopting a more curated feel. Text heavy brochures were traded in for light fliers, crisp graphics, and easy teasers that distilled the essence of each program.
Copy & Script // Raymond Carter Cantrell
Producer // Raymond Carter Cantrell
Editors // Brock Cravy & Shaun McAlister
Graphic Design // Tia Beckerich