The general public’s attention span is 7 seconds and dropping, and that means poorly designed, text heavy fliers aren’t going to cut it anymore. Our entire product marketing lineup was revamped with the goal of distilling complicated products into key benefits. Our tools are a video short, social media sharable, and physical flier for every major loan program.
Copy & Script // Raymond Carter Cantrell
Producer // Raymond Carter Cantrell
Editors // Brock Cravy & Shaun McAlister
Graphic Design // Tia Beckerich