Personality Marketing

When a potential customer clicks you only have a few precious seconds to win them over. With that reality in mind we wanted to provide our loan officers with more than a head shot and canned bio to show potential borrowers.

Many of our interviews were shot in a professional studio with broadcast quality gear, others were done on the fly (or in the rain). These segments, paired with personality-driven bios and easy access to borrower testimonials, helped give our people an edge when it came time to hit the market.

Videos

Personalized Bios

Facebook Ads

Bonus!

Review curation thanks to this nifty plugin.

CREDITS

Executive Producer // Stephanie Thomas
Written & Produced // Raymond Carter Cantrell
Videographer & Editor // Shaun McAlister