Personality Marketing

When a potential customer clicks you only have a few precious seconds to win them over. With that reality in mind we wanted to provide our loan officers with more than a head shot and canned bio to show potential borrowers.

Many of our interviews were shot in a professional studio with broadcast quality gear, others were done on the fly (or in the rain). These segments, paired with personality-driven bios and easy access to borrower testimonials, helped give our people an edge when it came time to hit the market.


Personalized Bios

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Executive Producer // Stephanie Thomas
Written & Produced // Raymond Carter Cantrell
Videographer & Editor // Shaun McAlister