Like many companies, Cendera wanted to speak to the world at large through the use of a blog. I was fortunate to help play a role in defining the blog’s role and shaping the message.
Cendera’s homepage already had numerous SEO-driven pages; with this in mind I promoted a platform that would hone in on the company’s culture. Posts covered some of the expected topics (real estate, homebuying tips, finance) but with the addition of lifestyle, company news, press, events, and other consumable tidbits.
Copy // Raymond Carter Cantrell
Layout // Tia Beckerich