MCM Real Estate
After three decades of steady growth Steve De Leon wanted a simpler way to explain his business.
We started by crafting short and sweet pitches that he could use for in person or email. To aid in brand recognition we developed a content calendar that included video and a more curated appearance. Finally we developed a comprehensive live presentation targeted at Realtors that we used to establish Steve’s positioning as an authority on investment property.
Clear and concise language communicates exactly what MCM offers for and how it benefits his target audience of Realtors.
Print and online content making use of new language further reinforced the core MCM message.
Transition from a haphazard social feed towards a more curated style.
All work completed as part of Connect Your Message in collaboration with Stephanie Thomas