I’m a creative professional with a background in filmmaking and marketing. My customary mediums include copywriting, video production, and branding with a splash of web design here and there.

This website is simple and gets to the point because that’s how all marketing should be. If yours isn’t we should talk.

I’m a creative professional with a background in filmmaking and marketing. My customary mediums include copywriting, video production, and branding with a splash of web design here and there.

This website is simple and gets to the point because that’s how all marketing should be. If yours isn’t we should talk.

CRM 2.0

Feedback revealed that not understanding their loan progress was the number one pain point for Cendera’s borrowers. To do better we resolved to provide more targeted detail through more mediums of communication. Each borrower was provided a stylized worksheet that included a detailed breakdown of what the loan offer meant. Subsequent emails were shorter and punchier with a video segments of our Loan Concierge Grace accompanying the most important moments.
Director & Producer // Brock Cravy
Script // Raymond Carter Cantrell
Production Company // Southern Sky Films
Web Design // Ardent Creative
Web Copy // Ardent Creative & Raymond Carter Cantrell